Snowman Christmas Eve Box – Build Your Own
Brand
Build Your Own, Paper Engine
Category
Product Development, Toy Design, Featured Projects, Prototypes
Fly away on a magical adventure with Build Your Own’s new The Snowman™ Christmas Eve Box.
Inspired by the much-loved timeless classic, it’s the perfect gift for children to have fun with during the Christmas build up.
Designed to align with BYO’s seasonal and family-friendly values, this project featured interactive elements to captivate young users.
I collaborated with The Snowman marketing to co-design and ensure brand consistency and utilised customer feedback to refine engagement-focused details. The project’s launch targeted a holiday audience across key social channels for broad visibility.
As the cardboard engineer on the The Snowman Christmas Eve Box kit, Jack designed the white model for The Snowman, James and various accessories to ensure a fun and functional product.
The Snowman Christmas Eve Box kit was produced by Build Your Own, Paper Engine.
Design & Engineering: Melly Morris, Jack Strood
Creative Direction: Geff Newland
Product Photography: Geff Newland
Packaging Design: Geff Newland & BYO Team
Special Thanks: Keith Finch, Melly Morris & BYO Team
Produced by: Build Your Own, Paper Engine
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