T-Rex, Lead Designer - Build Your Own Kit
Brand
Build Your Own, Paper Engine
Category
Build Your Own Kit, Toys & Games
Get ready for an awesome dinosaur adventure with Build Your Own’s new Tyrannosaurus Rex.
This project was crafted to reflect BYO’s educational and playful brand ethos, featuring interactive dinosaur elements for child engagement.
Collaborating with design and marketing, I emphasised brand consistency, using consumer insights to enhance appeal. Targeted campaigns reached young audiences across digital and retail platforms.
As the cardboard engineer on the T-Rex kit, Jack designed the white model and engineered its movement to ensure a fun and functional product.
The T-Rex kit was produced by Build Your Own, Paper Engine.
This kit comes with step-by-step video instructions, shot and edited by Jack, to guide users through the assembly process with ease.
Design & Engineering: Jack Strood
Creative Direction: Geff Newland
Product Video Filming & Editing: Jack Strood
Instructional Video Filming & Editing: Jack Strood
Product Photography: Geff Newland
Packaging Design: Geff Newland & BYO Team
Special Thanks: Keith Finch, Melly Morris & BYO Team
Produced by: Build Your Own, Paper Engine
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