Christmas Eve Box - Build Your Own Kit
Brand
Paper Engine, Build Your Own
Category
1. Model Making & Fabrication, 3. Cardboard Toys & Paper Engineering
Build Your Own’s new Christmas Eve Box bursting with seasonal fun, it’s the perfect gift for children to enjoy the Christmas build up and magical memories that it brings.
This project embraced BYO’s playful, festive values, offering a holiday-themed interactive experience. Working closely with design and sales teams, I ensured the product reflected brand cohesiveness.
Data insights guided feature refinement, maximising appeal for the holiday market across digital and in-store campaigns.
As the cardboard engineer on the Christmas Eve Box kit, Jack designed the white model for the Reindeer and various accessories to ensure a fun and functional product.
The Christmas Eve Box kit was produced by Build Your Own, Paper Engine.
Design & Engineering: Melly Morris, Jack Strood, Geff Newland
Creative Direction: Geff Newland
Product Photography: Geff Newland
Packaging Design: Geff Newland & BYO Team
Special Thanks: Keith Finch, Melly Morris & BYO Team
Produced by: Build Your Own, Paper Engine
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