Puppy, Lead Designer - Build Your Own Kit
Brand
Build Your Own, Paper Engine
Category
Build Your Own Kit, Toys & Games
The puppy from the Build Your Own kit range is an adorable and playful cardboard model designed for kids and adults alike.
It's a charming, easy-to-assemble kit that brings a cute, friendly puppy to life using environmentally friendly cardboard materials
Designed to reflect BYO’s family-centered values, this project emphasised fun, interactive elements appealing to children.
I collaborated cross-functionally to align the product with brand messaging and used consumer insights to enhance design features, resulting in a successful multi-channel rollout targeting young audiences.
As the cardboard engineer on the Puppy kit, Jack designed the white model and the accessories to ensure a fun and functional product.
The Puppy kit was produced by Build Your Own, Paper Engine.
Get yours here from Build Your Own Kits:
https://buildyourownkits.com/product/puppy/
This kit comes with step-by-step video instructions to guide users through the assembly process with ease.
Design & Engineering: Melly Morris, Jack Strood
Creative Direction: Geff Newland
Product Video Filming & Editing: Jack Strood, Geff Newland
Instructional Video Filming & Editing: Melly Morris
Product Photography: Geff Newland
Packaging Design: Geff Newland & BYO Team
Special Thanks: Keith Finch, Melly Morris & BYO Team
Produced by: Build Your Own, Paper Engine
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