Puppy, Lead Designer - Build Your Own Kit
Brand
Build Your Own, Paper Engine
Category
Toy Design, Prototypes
The puppy from the Build Your Own kit range is an adorable and playful cardboard model designed for kids and adults alike.
It's a charming, easy-to-assemble kit that brings a cute, friendly puppy to life using environmentally friendly cardboard materials
Designed to reflect BYO’s family-centered values, this project emphasised fun, interactive elements appealing to children.
I collaborated cross-functionally to align the product with brand messaging and used consumer insights to enhance design features, resulting in a successful multi-channel rollout targeting young audiences.
As the cardboard engineer on the Puppy kit, Jack designed the white model and the accessories to ensure a fun and functional product.
The Puppy kit was produced by Build Your Own, Paper Engine.
Get yours here from Build Your Own Kits:
https://buildyourownkits.com/product/puppy/
This kit comes with step-by-step video instructions to guide users through the assembly process with ease.
Design & Engineering: Melly Morris, Jack Strood
Creative Direction: Geff Newland
Product Video Filming & Editing: Jack Strood, Geff Newland
Instructional Video Filming & Editing: Melly Morris
Product Photography: Geff Newland
Packaging Design: Geff Newland & BYO Team
Special Thanks: Keith Finch, Melly Morris & BYO Team
Produced by: Build Your Own, Paper Engine
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