Techno Trousers, Lead Designer - Build Your Own Kit
Brand
Build Your Own, Paper Engine
Category
Toys & Games, Build Your Own Kit
Jump into a cracking mischief-filled adventure with Build Your Own’s new eco-friendly, STEM-inspired ‘Techno Trousers’.
Aimed at aligning with BYO’s inventive spirit, this project highlighted hands-on engagement with iconic design elements.
Partnering with Aardman brand management and development teams, I ensured brand alignment while leveraging data to refine features for audience engagement. The project targeted a wide age range via strategic multi-channel promotions.
As the cardboard engineer on the Techno Trousers kit, Jack designed the white model and engineered its movement to ensure a fun and functional product.
The Techno Trousers kit was produced by Build Your Own, Paper Engine.
Get yours here from Build Your Own Kits
https://buildyourownkits.com/product/techno-trousers/
This kit comes with step-by-step video instructions, shot and edited by Jack, to guide users through the assembly process with ease.
In collaboration with: Aardman Animations
Design & Engineering: Jack Strood
Creative Direction: Geff Newland
Product Video Filming & Editing: Jack Strood
Instructional Video Filming & Editing: Jack Strood
Product Photography: Geff Newland
Packaging Design: Geff Newland & BYO Team
Special Thanks: Keith Finch, Melly Morris & BYO Team
Produced by: Build Your Own, Paper Engine
© 2023 Paper Engine. All Rights Reserved.
© 2023 Aardman Animations. Licensed under agreement with Aardman Animations. All Rights Reserved.
